Labels started as a concept to design and create the most comfortable hoodie (THE BOO). One that felt like a weighted blanket and used as a tool to calm anxiety, whilst still looking good enough to wear in public, where the world feels the loudest.
From there we designed more items, all created with intention and frequency to help those wearing it.
We are a family run business based in Cronulla NSW Australia, with our kids assisting with designs, doing the final approval on samples, packing orders and sometimes featuring as models.
Our goal is to create unique pieces that feel as good as they look, that then creates a community.
Please reach out to us on Instagram if you have any questions @labels.clothing