Labels started as a concept to design and create the most comfortable hoodie (THE BOO). One that felt like a weighted blanket and used as a tool to calm anxiety, whilst still looking good enough to wear in public, where the world feels the loudest. From there we designed more items, all created with intention and frequency to help those wearing it. We are a family run business based in Cronulla NSW Australia, with our kids assisting with designs, doing the final approval on samples, packing orders and sometimes featuring...
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Labels is not a clothing brand it is a reclamation
A quiet revolution against the names, boxes, identities and labels imposed on us.
Intention
The weight, the feel, the symbols, the numbers… none of it is random. Each design carries its own energy, whether it’s the abundance of 888hz frequency or the calming presence of our weighted soft hoodies.
You’re not just wearing clothes. You’re wearing intention, protection and frequency.
Spiritual Streetwear
This is clothing for those who are unapologetially authentic. For those who know spirituality and fashion are not opposites, they are soul and skin!